Mobile point of sale technology has become ubiquitous in today’s society, however the last impression of indicating customer satisfaction are often still at the checkout counter. Hence the challenges of mPOS in today’s industry are critical to the positive effect of customer experience.
“mPOS has been particularly successful in small business environments due to large feature set available at a low price point. In 2015, the mPOS adoption rate will accelerate as small to mid-sized merchants leverage mobile solutions to enhance customer experience and improve sales. The challenges of mPOS change drastically when moving from a small merchant with a single checkout setting to a multi-store, multi-check out, enterprise environment. For large enterprise retailers, there are new products and services in security, connectivity, design, functionality, and hardware to make your mobile strategy a success”
Michael Hanson, Executive Vice President, Star Micronics America, Inc.
Enhance Customer Experience with a Clean, Organized Store
Adopting Star Micronics peripheral suite of mobile printers with Star Micronics cash drawers unlocks the power of our software developer kit to leverage new mobile solutions. Technology such as ProxiPRNT, which uses Bluetooth Smart (BLE) connection helps locate the nearest peripherals and securely open remote cash drawers. Star’s ProxiPRNT technology is ideal for any enterprise establishment implementing the ultimate mobile POS application to reduce queues in larger stores and have customers efficiently checked out with the purchase completed immediately. This will result in fewer lines and more space for new customers to shop in the store.
Saving Space in Customers’ Wallets
With the release of AllReceipts™, Star Micronics’ Digital Receipt Solution, customers can now save their receipts digitally during those busy holiday seasons. Complementing the paper receipts, shoppers can now scan the QR code and save a digital version of the receipt without having to provide any personal information such as e-mail address that could result in spam, such as an issue with e-receipts.
A digital receipt solution in the mPOS world would allow customers the option to have their receipts securely saved on their mobile device at all times. AllReceipts™ not only enhances the shopping experience for the customers, but provides retailers real-time printer status, operational notifications, and customer survey results through a comprehensive dashboard. This technology will help increase customer engagement between the store clerks and provide retailers a mPOS solution that eliminates cluttered wallets.
‘Always Leading-Always Innovating’
The face of retail will continue to change rapidly with new and advance mPOS technology. Leading the transition to the mobile world, Star Micronics’ hardware and software solutions help solve the challenges presented by the implementation of mPOS at a large scale.
